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Product Marketing · Brand & Content Strategy · Integrated Campaigns

Jonas
Birkholz

Strategic B2B Marketing Manager

I translate complex SAP, MedTech and AI topics into clear market-facing narratives — and campaigns that deliver.

Schliengen, Germany

Profile

Strategic thinking,
hands-on delivery.

Strategic B2B Marketing Manager with 6+ years of experience in software and technology marketing. Combines product messaging, brand strategy, integrated campaigns and sales enablement with hands-on execution. Proven record of leading through organisational change, managing budgets up to EUR 250k, tripling LinkedIn audience, exceeding MQL targets and achieving sustained #1 Google rankings. Skilled at translating complex SAP-native, MedTech and AI topics into clear market-facing narratives and scalable workflows.

Based in
Schliengen, Germany
Currently
Marketing Manager, mymediset
Focus
B2B software & technology
Portrait of Jonas Birkholz
Jonas Birkholz— Marketing Manager

Proven results

Proof,
not promises.

6+

Years in B2B tech marketing

Software & technology marketing across MedTech, SAP and AI.

3×

LinkedIn audience growth

From ~1,000 to 3,000 followers through consistent content.

€250k

Marketing budget managed

Owned and prioritized independently during marketing lead role.

#1

Sustained Google rankings

For several industry-relevant keywords via content & SEO.

MQL

Targets consistently exceeded

Through integrated campaigns, content, webinars and nurturing.

Career

Track record.

Aug 2023 — Present

Freiburg, Germany

Marketing Manager

BIT Consulting GmbH (mymediset)

  • Drive strategic and operational B2B marketing for a SAP-native MedTech software company across product messaging, brand, campaigns, events and sales enablement.
  • Assumed expanded marketing lead responsibilities during the VP Marketing's maternity leave (Nov 2023 – May 2025), serving as the central contact and maintaining continuity through team changes.
  • Managed an approx. EUR 250k marketing budget during this period and independently prioritized and delivered projects with a high degree of autonomy.
  • Tripled the company's LinkedIn audience from approx. 1,000 to 3,000 followers through consistent content and social media activity.
  • Translate complex SAP, AI and MedTech topics into clear positioning, value propositions and content across LinkedIn, email, newsletters, website, SEO and events.
  • Coordinate brand consistency and rebranding across website, presentations, social media, email signatures, intranet, event collateral and core assets.
  • Support sales and leadership with presentations, demos, product videos and campaign assets while collaborating with product, HR, agencies and international stakeholders.
  • Developed AI-supported workflows and custom tools, including a newsletter builder that reduced production from a manual process to a matter of minutes.

May 2021 — Jul 2023

Freiburg, Germany

Marketing Manager

GRÜN Software Medien GmbH · formerly GRÜN NTX GmbH

  • Served as the principal marketing owner for GRÜN Software Medien and its subsidiaries, reporting directly to the CEO and steering all DACH marketing activities.
  • Managed an approx. EUR 100k annual marketing budget and coordinated execution across the GRÜN group and external service providers.
  • Consistently exceeded marketing KPIs, particularly MQL targets, through integrated campaigns, content, webinars, events and lead nurturing.
  • Led the website relaunch end to end and achieved sustained #1 Google rankings for several industry-relevant keywords through content and SEO improvements.
  • Managed and mentored a dual-study Marketing Management student, overseeing practical training, development and day-to-day work.

Jan 2021 — Apr 2021

Freiburg, Germany

Sales Professional — Cloud Managed Services

Scheer GmbH

  • Performed BDR-style business development for cloud managed services, generating and qualifying B2B leads through LinkedIn social selling, social listening and targeted outreach.
  • Generated and qualified a high-value prospect at a consumer-sector company with approx. EUR 200m in annual revenue.
  • Created educational content, supported lead nurturing and conducted prospect conversations via video call, phone and in-person meetings.

Feb 2020 — Jul 2020

Weil am Rhein, Germany

Online Marketing Manager (Global Marketing)

Conductix-Wampfler GmbH

  • Managed and developed international, multilingual websites through a central Drupal CMS.
  • Produced monthly website reporting, benchmarked online performance and optimized content for SEO.
  • Contributed to the requirements specification for a planned global website relaunch.

Oct 2016 — Sep 2019

Basel, Switzerland

Corporate Student — International Business Administration

BakerHicks AG · formerly Morgan Sindall Professional Services AG

  • Completed cross-functional practical rotations with a primary focus on marketing, including social media projects, market and competitor analysis, event planning, copywriting and video editing.

Aug 2016 — Sep 2016

Basel, Switzerland

Intern

BakerHicks AG

  • Supported the planning and delivery of the company's participation in an international trade fair.

Capabilities

What I bring.

  1. B2B Marketing Strategy

    From positioning to pipeline

  2. Product Messaging & Positioning

    Complex tech, clear narratives

  3. Brand & Content Strategy

    Consistency across every touchpoint

  4. Integrated Campaign Planning

    Multi-channel, KPI-driven

  5. Sales Enablement

    Assets that close, not just impress

  6. Cross-functional Stakeholder Management

    Product, sales, HR, agencies

  7. Demand Generation & MQL Growth

    Targets consistently exceeded

  8. Website, SEO & Digital Growth

    Relaunches to #1 rankings

  9. AI-enabled Marketing Workflows

    Custom tools, scaled output

  10. Budget, Project & Team Coordination

    Up to EUR 250k, owned end to end

Leadership & working style

  • Leadership without formal authority
  • Cross-functional coordination
  • Strategic thinking with hands-on delivery
  • Team development & mentoring
  • Ownership in changing environments
  • Clear stakeholder communication

Tools & platforms

  • WordPress & Drupal CMS
  • Adobe Creative Cloud & DaVinci Resolve
  • Google Analytics & SEO tools
  • Zoho Campaigns, CRM systems & LinkedIn tools
  • Microsoft 365, SharePoint & generative AI tools

Education

Bachelor of Arts (B.A.) — International Business Administration

DHBW LörrachBaden-Württemberg Cooperative State University

2016 – 2019

Certifications

  • Copywriting 1 & 2

    Texterclub · 2022

  • Fundamentals of Digital Marketing

    Google · 2020

Languages

  • German

    Native

  • English

    C2 / Full professional proficiency

  • Spanish

    A2 / Basic proficiency